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Good read an why shows on certain platforms might not have the fit and finish of shows on Netflix


G+_Fredrik Fällman
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Glenn Hoeppner I agree. I've noticed the download speeds from Amazon Video to my house are ridiculously fast too. I don't know what CDN they are pushing it from, but I'm getting (according to the downloader any way) about 14 MB per second on just a standard home internet connection. That kind of speed can push a seriously high bit rate to get that quality.

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I think ultimately Netflix and Amazon come from different places. Netflix is looking to build content to deliver because that is their core competency. Amazon is looking to drive sales because retail is their core competency. Amazon Prime's main goal is to get you to think of Amazon first when it comes to shopping, and the video is huge part of the hook. 

 

Everyone talks about these big shows that Netflix makes (which are of great quality), but I still think their hidden strength is going to be in development of niche content. The shows that cost at or near 1 million USD to produce for a season and are highly targeted at specific audiences. The sheer amount of information that they hold about viewing habits, likes and dislikes, etc. of individual subscribers means they could produce small shows to play to audiences of 100,000 subscribers and make money or least make it compelling for people to stick with the service.

 

Hulu's problem is that content owners are also major stakeholders. That's not bad if you're an indie service showing indie shows and movies, but these stakeholders are into maximizing profit first and foremost, and the customer experience ranks somewhere below that.

 

Finally, when it comes to retail, don't rule out Wal Mart. I know it sounds silly, but they have so many weapons at their disposal, they can do some serious damage to Amazon yet. There is no reason they couldn't turn Vudu into a more formidable Amazon Video competitor and offer subscription services to include things like same day delivery right out of their stores. The distribution network is vast, well organized and obviously well funded. The weapons are all there, they just need to use them.

 

Holy crap I wrote a book here. Thanks for sticking around to the end. :)

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