G+_Kevin Spitzer (JaguarXT Posted March 22, 2015 Share Posted March 22, 2015 Do we need Nilsen for online content? With Sling TV, Sony Vue and even Apple upcoming service giving data of what is being watch we will have the same kind of ratings for online content(more accurate though). But should we change the way advertisement is sold with digital content? If so won't the content market be more broad podcast, YouTube, etc.. http://time.com/3594946/netflix-nielsen-tv-ratings/ Link to comment Share on other sites More sharing options...
G+_Randy Hudson Posted March 22, 2015 Share Posted March 22, 2015 The industry reliance on Neilson ratings is absurd. The data they provide is neither accurate nor relevant, yet they are used as if they are the word of god.? Link to comment Share on other sites More sharing options...
G+_Eng. Jorge Santana Posted March 22, 2015 Share Posted March 22, 2015 Do they even count digital sales in the ratings for iTunes/Google play/ etc... The old TV sample they used for earrings was very low now the sample can be huge and exact. Link to comment Share on other sites More sharing options...
G+_Eng. Jorge Santana Posted March 22, 2015 Share Posted March 22, 2015 Also Netflix and sold content online does not have advertisement so why do they want to know how many people are watching? For the new internet TV services makes sense though. Link to comment Share on other sites More sharing options...
G+_Randy Hudson Posted March 22, 2015 Share Posted March 22, 2015 Nothing irritates me (much) more than paying to watch TV (be it a cable bill or other form of subscription) and still being fed advertising. I understand (and am okay with) the ad supported model if the content is otherwise free. I consider the time spent watching commercials to be a form of payment. My time has value does it not? I don't like being double billed for the same content in the form of paying a subscription and being fed advertising.? Link to comment Share on other sites More sharing options...
G+_cody climer Posted March 23, 2015 Share Posted March 23, 2015 Ah, the real problem that Netflix will have with Nilson tracking is networks finding out how popular their shows are on Netflix. I bet Netflix drives a hard bargain when negotiating streaming rights. Part of that relies on being ambiguous about viewership numbers. Syndicated shows are still rare. No Seinfeld, Mythbusters (any more), or 3 and a half men. Those are real cash cows. Nilson may be unreliable and dated but, advertisers and networks still trust them. If Nilson told them HIMYM is getting viewership similar to syndication you can bet they'll want more money before handing it over. The choices for Netflix will be a) drop expensive shows b) charge more c) accept advertising. Link to comment Share on other sites More sharing options...
G+_David Pick Posted March 24, 2015 Share Posted March 24, 2015 Randy Hudson I've always understood the commercials subsidize the cost of the content. So no matter what your monthly bill is for video content, be it $8.00 for Hulu Plus or $180.00 for all the channels your local Cable Company offers, that's not really what the content cost. Amazon Prime is an example of the new model of content.Also for us the consumers how we'll not save money if traditional cable goes away. I've come to the conclusion you cut cable to not save money.You do it to have a much more enjoyable experience with viewing the content.Ratings be dammed on what traditional cable relys on. Link to comment Share on other sites More sharing options...
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