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Question Is this a big deal I received this as a cord cutter?


G+_Mark Swaim
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It may not be a 'big deal'. But it certainly is a powerful deal. You will be representing the media habits of those like us who have cut the cord. In that sense, you and the others who have been randomly selected will start to shape the compensation of those who rely on advertising dollars to make a living. I'm not sure how that will all work out in the epoch of the long tail, but I'm sure Nielsen has spent a great deal of time trying to figure out the nuances of that question.

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