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Microsoft buys Swiftkey


G+_George Kozi
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Microsoft buys Swiftkey

 

Originally shared by Gideon Rosenblatt

 

Microsoft Goes to the Spigot of Mobile Natural Language Processing

 

Microsoft just paid $250 million for SwiftKey:

 

Swiftkey has built a trove of user-input queries and basically “scrapes” all the phrases entered on the public Internet to construct its data models, as Gigaom reported two years ago. It also parses the phrasing and language of individual users to better predict what the current user is about to ask.

 

This could be a brilliant strategy for Microsoft to gain direct access to user data to help the company improve its AI for understanding human language. It's a direct feed on both iOS and Android, and a way to possibly overcome their lack of presence on mobile platforms. These days, access to training data is absolutely critical to training AI, and that's the big race that these companies are in.

 

So now, Microsoft has Cortana and SwiftKey outposts. They will need to be competitive offerings in order to be installed and used, but at least that's more of an opening than what the company faces in winning the mobile operating system markets at this point.

 

#microsoft #artificialintelligence

http://fortune.com/2016/02/02/microsoft-to-buy-swiftkey/

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