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Smoke and Mirrors


G+_Jonathan Mayer
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Originally shared by Luke Olson

 

Smoke and Mirrors

 

The 5 and 5c are identical with the exception of the plastic shell.  The 5c is not an iPod mini (same size, capacity, features, and specs as the previous iPhone 5) If any phone is an iPod mini its the 4s, and even thats a stretch.

 

The price structure of the iPhone line remains the same as point out by +Eric Ravenscraft https://twitter.com/ocentertainment/status/377505218793312256

 

In reality Apple is making the same amount of revenue, but with the cheaper body on the 5c profits will be up.  

 

I think the main point everyone is freaking out about is that the 5c is just a 5 with a hat, that it isn't an ipod mini-iPhone.  There is no new market that it appeals to.  It's just a same priced replacement for an slightly better phone.

 

You don't create a high-end device market by making your mid-range look worse.  The 5s is more than enough to establish itself as high-end to the techies, it fails because its stands on specs that the public doesn't understand. They had to create a visual distinction between the high-end and the mid-range, thus the Gold on the 5s and the colors on the 5c.  Smoke and mirrors.

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