G+_Gadgetscrine Posted August 24, 2013 Share Posted August 24, 2013 iOS Beats Android In Smartphone Loyalty A new study conducted by Consumer Intelligence Research Partners (CIRP) and released to AllThingsD breaks down the brand loyalty of iOS and Android device owners, revealing that Owners of iPhones like their handsets more than Android owners like theirs. Another recent study from the same analytics firm but published by Fortune breaks down Apple and Samsung’s smartphone customers by age, education and salary. Twenty percent of Apple's (AAPL) iPhone customers over the past year were switching from an Android phone, but only 7% of Samsung buyers had previously owned an iPhone. http://www.gadgetscrine.com/2013/08/ios-beats-android-in-smartphone-loyalty.html Link to comment Share on other sites More sharing options...
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