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This will fail


G+_Kevin Spitzer (JaguarXT
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It's not just CVS and Rite Aid.  Many of the retailers that are part of MCX (Merchant Customer Exchange) are disabling NFC on their payment terminals.  Adam Orick is correct.  It is an inferior payment system that won't even go live till mid 2015.  Instead of NFC it is barcode based. 

As Craig Lambert says.  Whenever Apple and Android folks can actually agree on something (NFC payments,) I would not bet against it.

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Adam Orick You are correct.  I can't blame the retailers for coming up with their own mobile payment platform.  They hate the way it is set up now, and for good reason.  The amount they pay per transaction is shocking (at least I was shocked when I found out.) 

The problem they have is they are up against a well entrenched system of banks and payment processors.  Very powerful entities.

Even Apple, who certainly don't like to kiss anyone's ass, went and made sure Apple Pay included any and everyone involved in payments today.  

MCX has a lot going for it.  Nobody is loyal to a bank, but everyone loves their Kohl's dollars.  You don't want to underestimate the retailers ability to integrate loyalty programs into payments (the wife has a Kohl's credit card for that very reason.)  

That being said I wouldn't bet on MCX actually working.  From what I have seen barcode based mobile payments are a pain.  Pain is not what you want at the Point of Sale.

Apple Pay on the other hand worked like a champ (minus the getting double charged, and then credited) when we tested it at Walgreens. 

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Ken Campbell I have been using NFC payment via Google wallet for 2 years and I love it. There have been times when I forgot my actual wallet and was able to buy gas because I had my phone. I do not want to give my CC information to every Damn company out there, but I don't mind giving it to one or two (Google apple) and using tap to pay everywhere.

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In the case of CVS and Rite Aid, I don't see their customers going anywhere else. If the obsurd prices don't keep their customers away, I don't think this will. I don't think there is too much of a crossover between their customer base and those who are interested in NFC payments.

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It's not a totally crazy idea. The US is not geared up for NFC payments, so now (or maybe six months ago) is the time to push your own tech. Is their anyone taking only their phone with them and not their wallet as they are certain they can use it when out shopping. If it gains no traction they can always start taking the other types of NFC payments in the future. Also, maybe there not willing for any further commission on their transactions - everyone involved wants their cut.

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This is much bigger than CVS. Walmart and Target are both members of MCX.

What is key to keep in mind is that the US is undergoing a shift in how we pay. Chip and Pin/Chip and Signature that is standard in Europe and Canada will happen in 2015. October 2015 will see a liability shift.  The banks won't eat credit card fraud, the merchant will.  For the past several years most major retailers have been swapping out their payment terminals to accept smart cards to avoid the liability. Many of these new terminals already have integrated NFC.  

What the MCX merchants are doing is disabling a feature they already invested in.  

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Don't get me wrong, I don't blame them for trying. Hell, their top priorities should be to make the most money possible, while spending the least amount possible. But that doesn't mean it's going to work. I just don't see the majority of people having a different payment method for each individual place they shop.

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Feiris Wheel ...and that is what MCX is up against. Google has a NFC solution, Apple has a NFC solution, Softcard (used to be ISIS till the rebranded, and is really Verizon, AT&T, Sprint) has a NFC solution.  All of which can coexist. In essence to take one means you can take all of them (I believe, someone correct if I am wrong.)   Google and Apple are both pretty easy to setup and use (I haven't tried Softcard so I can't comment on their solution.)  

MCX on the other hand doesn't even exist, is being built on a completely different technology and pisses off the existing payment industry.  Just really seems like an up hill battle for them.

Then again, we are talking about Walmart and Target.  That's kind of like Apple and Google agreeing on something.  

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Feiris Wheel I suppose that makes sense.  I was in a conversation earlier this week where the term "cockblocking" was used in reference to Softcard, as in that is what they are trying to do Google Wallet.  I've never actually spoken with someone who even tried Softcard, so thanks for the feedback.  

It feels a bit like the wild west right now when it comes to mobile payments.  There are a lot of pretty powerful entities trying to make sure they are on top when it all sorts out. 

My gut instinct is those with the most loyal base will end up on top.  That would point one toward Google and Apple who both have a rabid fan base (and I mean that in a good way).  No one, and I really mean no one, likes or trust the telcos. That is a real problem for Softcard.  

I suppose we'll have to wait and see about MCX.  I don't like commenting on something I haven't used, but they are going to be pretty late to the party, and are showing up with last decades technology.  

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Don't forget there is also a big international market for mobile payments. Google have decided at least in Australia that they are not interested in launching wallet here, I guess that Larry already has enough money, Apple have said they will launch Apple Pay here. I know this is a side issue but it says a lot about how important Google thinks it's Wallet service is.

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