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Are content creators distributors getting ready for a la cart service of there content by making ...


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If a TV content maker were selling programmes a la carte, or had streaming day passes using their own app, showing their own content using their own infrastructure I assume they would still have to give 30% to Apple. This is obviously different to selling through iTunes. I am not sure if this is a stumbling block, or if any apps sell content now. I guess everyone wants to do their own workaround e.g. buy shows online and the Apple TV is just another way to view them.

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I thought the general consensus was that the iPad was just another way to access your Office 365 account. All the payment and setup is done through the web. Using this model is a more acceptable for iPad apps, but I think less convenient for Apple TV apps.

 

As I say, taking the 30% hit is more acceptable if Apple are hosting your content/taking payments etc. We'll have to wait and see what the TV companies decide.

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I was trying to say it was less convenient for Apple TV users. I do not own an Apple TV, Netflix or Hulu so I am probably the least qualified person in the world to talk about this. However, aren't Netflix and Hulu subscription services, also can you sign up for the service through the app?

 

The convenience point was in regards to Apple TV being a living room device. The idea being you turn it on, choose what you want to watch - and watch it. If a la carte programme sales were on the web then you would have to buy it on your browser (I understand everyone watches TV with a second screen anyway) and then view the content on your TV. It would be ideal to do the selection/purchase and viewing all in one place.

 

as you say there are many options - maybe you buy 10 credits on the web, and then choosing the programme is done on the Apple TV. Maybe Apple TV becomes ubiquitous and companies think it would be worth it for the extra views. 

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Personally, I don't want all of the shows from any one channel. For example, I'd like to get Modern Family, but don't really care about the rest of ABC's programming. Plus, if these channels are providing content to other aggregators (Netflix and Amazon Prime), wouldn't this compete with them?

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