G+_George Kozi Posted December 3, 2014 Share Posted December 3, 2014 Originally shared by George Kozi The wrong measurement. I keep hearing tech pundits and experts trying to figure out what the kids are using these days, because that's "the next big thing" in social. To me that always sounded like a load of rubbish. How long do we expect a social network to be around? Ten years? Twenty? I would certainly be on G+ in ten or twenty years time if by then I haven't kicked the bucket, and if Google doesn't kill it or screws it up beyond recognition. So the idea that what kids are using is what's hot and has a future, is baloney. Teens move from one thing to another in a heartbeat, adults tend to stick around in the place they know. New networks still have to figure out how to make money, established networks already know how. Get my drift? Judging the success of a social network by the speed by which it grows is the wrong measurement. A successful social network is one that has users that stick around. Teens never do. Link to comment Share on other sites More sharing options...
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