In this week 's episode (390) one of the discussions lightly touched on Apple being able to make...

[G+_TV-aholic]

In this week's episode (390) one of the discussions lightly touched on Apple being able to make a play with the movie and TV content creation companies.  They never really got into any real specifics, but I think something that often gets overlooked is the demand.  

 

I think many people would love to have a change in the way they consume TV content especially a la cart pricing,  but no one is really doing anything to disrupt the status quo right now.  Back when iTunes came out and wanted to offer individual songs for 99 cents, the music industry was backed up against the wall.  People wanted change, and they got it through Napster etc.  Apple could offer music studios almost any price, and it was better than the $0 they were getting for all of the pirated MP3s that were floating around.  

 

Fast forward to now, and lots of people would love a change, but the leverage of piracy isn't there for force it.  What leverage does Apple have?  They mentioned in the episode the number of Apple devices there are in the world, but why does that matter?  If you compare that number to the number of TVs that already exist, I'd imagine the iOS devices number would be quickly dwarfed.  And companies (other than G4 ZING) are already making tons of money delivering that content to TVs, why would they want to get into the internet?  

 

I'm not saying I don't want the change.  I hate paying for cable being I only watch a few shows really. I'm also not saying we need more piracy so we can back creators against a wall.  I'm just saying I think every time one of these predictions comes out, I think it is bunk, it is going to take a long long time to get enough people in America at least, to change the way they consume TV.