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The Verge: Mossberg: It 's time for Google to make its own hardware http: google com newsstand...


G+_Michael Hagberg
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Nope I don't want that, Google is not a hardware company. Stick to your core mission. Their is a lot more about hardware than simply designing and building the devices. They can't even get project ara off the ground. Chromecast and the Pixel are edge cases where internal design and production works, a cellphone is totally different.

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I think the LG Nexus 5X is a good example of why Google needs to make its own devices. LG needs to sell its own flagship device (the G4) and as such it insists on hobbling the partner device. Huawei, OTOH, needed to make a splash stateside. So they were more than happy to oblige Google. That's my hunch about these two 2015 Nexus devices. 

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The problem with this as always is that the current business model of Android will not work if Google decides to build their own phones. It's not as easy as these pundits make it seem like it is. Google isn't a phone maker and would have to slog through all the agreements and arrangements with manufacturers in China, with distributors worldwide, with carriers worldwide.

 

If Google made its own phones you can almost guarantee that right out of the gate they would get almost no traction and would be US only, meanwhile Samsung and others might plow ahead with alternatives and use that to take market share. If for sure would not be as profitable as it is now.

 

Google isn't Apple.

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