G+_Marlon Thompson Posted December 2, 2015 Share Posted December 2, 2015 Those online sales number and percentages So Ron Richards doesn't trust statistics or Custora even though they have a history of reporting on e-commerce and have been featured in a variety of publications, but hey that is OK because Adobe (he may have heard of them) also came out with similar figures. The fact is for online shopping in the US, iOS is the way to go. http://iphone.appleinsider.com/articles/15/11/30/apples-mobile-devices-dominate-online-shopping-presence-for-black-friday-cyber-monday. But look a little deeper at the percentages. The percentage of online shopping done in the US on mobile on Thanksgiving Day was between 28% -33% and 70% online shopping percentage was done on iOS . Still a big difference but its important to recognise that a huge percentage was still done via the desktop (that was kind of lost in the discussion last night as they started talking about the fact they prefered to shop on a computer, yep you are still in the majority) But wait more percentages. Online sales were up 9.4 % and shopping on Android also rose by nearly 2% not huge but you know something about a rising tide. Will the gap close between Android and iOS in the US? I think it will slose slowly because of another bunch of percentages. Jason Howell mentioned a bit about the percentage of Android devices being higher. But again lets go to the numbers in the US . Apple has a 43.3% marketshare, Samsung is second with 28.7% then LG at 8.2% and then Moto and HTC. That 43% is all high end devices that people with disposable income decided to drop down to get the latest and greatest apple device. Samsung's 28.% is a much wider variety of devices with a much wider variety of consumers. Now I am not saying that all iOS users are rich and willingly spend money but in the US they are of a much higher percentage than those of Samsung and the other manufacturers. They are also targeted more by retailers, and we could probably reason that the online shopping experience on these devices is much more pleasant. Basically I think it is to be expected and I don't think that it is something Android fans should be worried about or be afraid to comment on. In China on Singles day 74% of online sales came from mobile phones, I am guessing most came from Android. So every year when I see this same story that on Thanksgiving and Christmas most online sales came from iOS, I shrug my shoulder and say sure, yep, what else is new.? Link to comment Share on other sites More sharing options...
G+_Paul Werner Posted December 2, 2015 Share Posted December 2, 2015 Would it throw off this statistic if you factor in iPhone users that either got last years model or cheaper on contract? Just because they purchased other things via their iPhone doesn't automatically mean that the type of person making the extra purchase is more affluent. Does any of the statistics use quoted show that purchases via iPhones are bigger ticket items than the ones on Android? Like they said on the show, people may have started searching for a purchase on the phone and decided to actually make the purchase on desktop or in store Link to comment Share on other sites More sharing options...
G+_Marlon Thompson Posted December 2, 2015 Author Share Posted December 2, 2015 But that is the key Paul Werner the point that has been forgotten in a lot of these stories is that in the US making online purchase at these key times is still largely done on a laptop or a desktop., however it is increasing on mobile and on Android. Ttwo years ago the iOS figure was 80% and last year 78%. But we ignore those figures and instead get into a discussion on how much larger the iOS pie is. And notice I threw out a few things. Yes iOS users tend to be more valuable but the shopping experience on an iPad is also superior to that on Android tablets because of how those apps are built. I hate these kinds of reports because what is of better value is asking things like were those purchases made in apps or in the browser, What percentage of iOS and android users research products on their phones and tablets but buy them on the desktop. You see I hate when these discussion stories happen on the show without context and historical context is important when looking at trends Link to comment Share on other sites More sharing options...
Recommended Posts