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Is this subjecting western beauty standards or an algorithm that tries to increase lighting on th...


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I think it's mainly for the market in Asia and their "beauty standards". Even some digital compact cameras have such algorithms/features there. Casio is a good example in this case. They're selling "selfi" cams there for about 1300$ (TR35) that are basically just cheap digital cameras build for selfies with such additional features/algorithms to lighten the skin.?

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