G+_Enoch Conley Posted March 21, 2014 Share Posted March 21, 2014 Excited about the new Oppo Find 7 and its super high res screen? Do you know anything about Oppo's push in other parts of the globe? In the following piece at +Android Dissected we take a look at how Oppo is doing its business in one of Asia's largest markets, Indonesia. http://androiddissected.com/oppo-marketing-strategy-in-indonesia/ Here's the interesting bit: In its attempt to challenge the market leader, Oppo does not follow the tried and and true formula of positioning their products as offering better bang for the consumers' buck. Oppo targeted a unique niche that is rarely the focus of other Chinese brands. With a heavy emphasis on localization, they tailored their marketing to appeal to the image conscious crowd instead of the spec obsessed, tech savvy group that most Chinese brands chase. Oppo pitches its devices by focusing on features that people in this niece would likely care more about. Check out this Indonesian TV commercial for the Oppo N1 (subtitled) His Story : Her story: Instead of screaming about core count, battery life or screen resolution, Oppo talks about how its devices have cameras that are supposedly better than the competition, or how the glass that covers the screen is tinted so that the devices look cool when the screen is off. This is not only unique among Chinese brands but could prove crucial to Oppo's profitability in the emerging markets. By shifting the focus away from the specs race Oppo is able to position their devices at slightly higher price points than comparably specced Chinese brand phones. This, on paper at least, should allow them to chase larger margins compared to most of its Chinese counterparts. You can hit the link provided to learn more. What do you think of Oppo's approach in your home market? Feel free to share your thoughts below. Link to comment Share on other sites More sharing options...
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